Category volume
Heavy spenders you don't have
Households spending above a threshold in your category over a window you choose — and none of it with you.
WalletIQ households have their whole spending history categorised and understood — what they buy, where, how often, and who they've stayed loyal to. You describe the audience. We deliver your offer to the households that match. You never receive a list, and you never need one.
We're onboarding a first group of Canadian merchants. Tell us the audience you want and we'll tell you how many households match it.
Example audience
Win the diners someone else is feeding
Find households who…
spend more than $2,000 on restaurants in the last 6 months
give no single restaurant more than 15% of it
live within 10 km of your locations
Nobody in this audience is loyal to anyone yet — which is exactly why an offer lands. Matching household count is shown when you apply.
Most advertising buys a demographic and hopes it correlates with spending. Here the spending is the targeting — categorised, twelve months deep, and current to the last statement. Six of the shapes merchants ask for:
Category volume
Households spending above a threshold in your category over a window you choose — and none of it with you.
Loyalty
The households already giving you most of their category spend. Reward them before someone else gives them a reason to look.
Share of wallet
Households who use you and a competitor. You know what your share is; target the gap rather than the person.
Timing
A recurring bill coming up for renewal, or a subscription that just stopped. Reach them in the weeks the decision is actually being made.
Absence
No spend in your category for twelve months, but the household income and spending pattern of someone who would. A first purchase, not a switch.
Movement
Households whose category spending shifted away from one merchant last quarter. Something changed; be the alternative they see next.
In the same language as the examples above — category, amount, window, loyalty, timing, distance. We come back with how many households match before you commit to anything.
It appears inside the household's own app, against the category it relates to — next to the $9,910 of groceries they can already see. Not an interruption; an answer to the number they're looking at.
You're buying a result — an offer accepted, a switch made, a customer won — not impressions against people who were never going to buy. Nobody is paid if nobody takes it.
You reach an audience. You never receive one.
We tell households, in plain words, that companies can pay to reach people who spend like them and will never learn who they are. That promise is the reason they let us see any of this, so it isn't negotiable — and it's why the households on the other side of your offer are worth reaching.
We're onboarding a first group of Canadian merchants — grocers, insurers, telecom, restaurants, home services. Describe the audience and we'll come back with how many households match it.
One reply from a person, not a sequence.